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Event Details
Brains Eden Gaming Festival, now in its fourth year, is a dynamic, vibrant must-attend event run by Games Eden (the computer games developer network for the East of England), Creative Front Cambridgeshire and Anglia Ruskin University.
Calling all students, graduates, academics, industry leaders and professionals from across the creative industries. Come along on Monday 2 July to hear from future-thinking speakers at the Brains Symposium.
Talks Agenda
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Running from 2.30pm – 5.00pm (with short break at 3.30pm)
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2.35pm
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Welcome Address
Brains Eden Organisers
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2.45pm
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Professor Paul Moore – Professor of Creative Technologies at Ulster University will discuss the Innovation, Creativity and Entrepreneurship (I.C.E.) module and outline the benefits of students learning through establishing their own businesses.
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3.00pm
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Jim Sweatman, Senior Games Designer at Jagex on The Psychology of Monetisation in Game Design and the necessity for modern game designers to have a strong understanding of what makes a game, feature or in-game item valuable to a player.
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3.15pm
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Arran Langmead - Ludophobia, previous Brains Eden games jammer and winner of Best Visual Excellence award will share his experience of how new technologies can be used for training purposes.
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3.30pm
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Short Break
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3.40pm
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Will Freeman, Editor of Develop Magazine will discuss What Games Journalism Really Entails and offer a frank insight into the highs and lows the career path involves.
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3.50pm
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Jon Weinbren - Head of Games Design & DevelopmentMA course at National Film and TV School on Collisions and Confluences in Film, TV, Games and Beyond…
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4.05pm
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Keynote Address: Dave Coplin, Chief Envisioning Officer, Microsoft
Future Forward: Our relationship with technology is fundamentally shifting as our primary window into the digital world moves from traditional personal computers to mobile devices that are rapidly becoming integral in the fabric of our lives. Implicit in this change are several key technological advances that will make technology both disappear and yet become more prominent in every single thing we do. Games and game theory have had a huge role to play in making these changes happen and are poised to ease us all gently into the next generation of immersive technologies. Join us for a discussion to explore the next chapter of our journey into the brave new digital world.
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4.35pm
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Awards Ceremony: Winning Game and Runners Up
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5.00pm
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Networking Reception: Ruskin Gallery until 8pm
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More on the Festival...
This annual flagship festival looks to create a deep and meaningful collaboration and dialogue between games developers and academia. Now in it's fourth year, is set to be the biggest, brightest and boldest event yet. Attracting attendees and participants from across the UK and Europe, Brains Eden consists of four key elements;
Games Artwork Exhibition - opens in Ruskin Gallery at 1pm
This unique and inspiring exhibition showcases games artwork and designs from world-leading development studios and university students across the UK and Europe.
Exclusive Careers Clinic
Offering the rare opportunity for students and graduates to talk directly to Studios, with Artists, Coders, Designers and Producers from all the major developers in Cambridge.
48-hour Games Jam
Leading up to the main event, the Brains Eden Games Jam runs over the weekend of Sat 30 June and Sun 1 July. 100 students from across the UK and Europe will compete in teams to build a new game from scratch in 48 hours, before exhibiting their work in front of Industry professionals at the main event on the Monday afternoon.
Brains Eden is made possible by the support and dedication of Creative Front Cambridgeshire, Anglia Ruskin University's initiative to stimulate, incubate, grow and further the creative industries in the Cambridge area and is proudly supported and sponsored by:
Attendee List
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When & Where
Anglia Ruskin University, Cambridge Campus
East Road, Cambridge
CB1 1PT Cambridge
United Kingdom
Monday, July 2, 2012 from 2:00 PM to 8:00 PM (BST)
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